Zoho Marketing Automation
Most leads are not ready to buy the day they enquire. Automation keeps talking to them until they are — without anyone remembering to.
Zoho Marketing Automation runs email, WhatsApp, SMS and social campaigns, builds journeys that respond to what each lead does, tracks website behaviour, and scores leads so sales calls the ones that are warming up. It syncs with Zoho CRM, so marketing works from the same contacts sales does and hands over leads with their history. We set up your lists, forms and landing pages, build the journeys, configure scoring and connect it to CRM and your website chat in Zoho SalesIQ.
Last reviewed — prices, plan details and other figures on this page were checked then.
The parts of Zoho Marketing Automation we configure
Zoho Marketing Automation is priced by marketing contacts, with unlimited emails on every plan. The plan is usually decided by whether you need lead scoring and landing pages, which start at Professional.
Contacts, lists and segments
Lists, lifecycle stages and segments built from CRM fields and behaviour, so a campaign reaches the right people rather than everyone. Advanced segmentation starts at Professional.
Journeys
Automated sequences that branch on opens, clicks, form fills and website visits, such as welcome series, enquiry follow-ups and event reminders. Advanced journeys with reports start at Professional.
Email, WhatsApp and SMS
Email campaigns with A/B testing from Professional, WhatsApp template campaigns, and SMS through bought credits. SMS to Indian numbers needs DLT-registered sender IDs and templates first.
Forms, landing pages and pop-ups
Signup forms on every plan; landing pages and pop-ups from Professional, so campaigns send people to a page built for the offer rather than the home page.
Lead scoring and website tracking
Scores built from email engagement, page visits and form fills, with website behaviour tracked on every plan. Leads above a threshold are passed to sales in Zoho CRM.
Attribution and reporting
Campaign reports on every plan, journey reports from Professional, and lead attribution on Enterprise to see which campaigns produced the deals that closed.
Which Zoho Marketing Automation plan fits
Prices below are for 1,000 marketing contacts and rise with your list. Count contacts you actually market to; the rest can stay as non-marketing contacts.
| Plan | From / month | Users | What it adds |
|---|---|---|---|
| Standard | ₹855 | 10 users | Unlimited emails, lists and lifecycle stages, basic segmentation and journeys, signup forms, SMS, social and WhatsApp marketing, website behaviour tracking, integrations with 40+ apps. |
| Professional | ₹1,305 | 15 users | Adds lead scoring and tags, advanced segmentation and journeys, landing pages, pop-ups, marketing planner, A/B testing, ecommerce marketing and WhatsApp marketing automation. |
| Enterprise | ₹2,655 | 25 users | Adds lead attribution, the complete journey builder with tracing, advanced pop-ups, custom roles, webhooks and product recommendations. |
Zoho India list price per month for 1,000 marketing contacts, billed annually, as of October 2026, excluding GST. The price rises with your contact count; every plan sends unlimited emails. SMS credits are bought as an add-on.
From scattered lists to journeys that run themselves
We start with one journey that matters — usually enquiry follow-up — and add campaigns once that one is producing leads sales trusts.
- 1
Audience and consent
We review where contacts come from, which ones have agreed to marketing, and the lifecycle stages that mark a lead as ready for sales.
- 2
Setup and CRM sync
Domain authentication for email, lists, forms, website tracking, WhatsApp and DLT-registered SMS, and two-way sync with Zoho CRM.
- 3
First journeys
Enquiry follow-up and welcome journeys built, with scoring rules and the hand-over to sales agreed with the sales team.
- 4
Training and review
Your marketing team trained to build campaigns, and journey results reviewed with you after the first month.
Six reasons marketing automation produces nothing
Email sent from an unauthenticated domain, so campaigns land in spam from the first send.
Every contact ever collected imported as a marketing contact, raising the bill and the unsubscribe rate.
SMS campaigns planned before DLT registration, so nothing is delivered on launch day.
Lead scores set without asking sales what a good lead looks like, so scored leads are ignored.
Ten journeys launched at once and none measured, so no one knows which works.
Marketing and CRM contacts not synced, so sales calls people marketing has just emailed about something else.
How businesses typically use Zoho Marketing Automation
Example scenarios, not client case studies: the journeys we are most often asked for.
Admissions follow-up
Enquiries from forms and chat enter a journey with course information, fee reminders and counselling invitations, and leads who open and click are passed to counsellors.
Real estate nurture
Project updates, site-visit invitations and price announcements by email and WhatsApp to buyers who are not ready yet, with a call triggered when they revisit the pricing page.
Ecommerce repeat sales
Welcome series, abandoned-cart reminders and repeat-purchase offers based on what customers bought before, from the Professional plan.
Zoho Marketing Automation — common questions
How much does Zoho Marketing Automation cost in India?
For 1,000 marketing contacts it costs ₹855 a month on Standard, ₹1,305 on Professional and ₹2,655 on Enterprise, billed annually and excluding GST (October 2026). The price rises with your contact count, and every plan includes unlimited emails. Our implementation fee is separate and one-off.
Can Zoho Marketing Automation send WhatsApp campaigns?
Yes. WhatsApp marketing with approved templates is available on every plan, and WhatsApp messages inside automated journeys start at Professional. A WhatsApp Business account and approved message templates are needed first.
Do we need DLT registration to send SMS in India?
Yes. Under TRAI's rules, businesses sending commercial SMS in India must register their entity, sender IDs and message templates on a DLT platform before sending. We plan SMS campaigns around that registration so launch is not delayed.
How does it work with Zoho CRM?
Contacts and leads sync between the two, campaign activity shows on the Zoho CRM record, and leads that cross a score threshold can be assigned to sales automatically.
Is Zoho Marketing Automation different from Zoho Campaigns?
Yes. Zoho Campaigns is focused on email and SMS campaigns. Zoho Marketing Automation adds journeys across channels, website tracking, lead scoring, landing pages and attribution. If you only send newsletters, Campaigns may be enough.
Related pages
- Zoho CRMWhere marketing leads are followed up by sales.
- Zoho SalesIQWebsite chat and bots that feed your lists.
- Zoho OneMarketing Automation, CRM and 40+ apps on one licence.
- Zoho SocialSocial publishing and enquiries alongside your campaigns.
- Zoho implementationHow we run Zoho projects, from process review to go-live.
- Zoho Partner in KeralaEvery Zoho app we implement in Kerala, across all 14 districts.
Talk to us about Zoho Marketing Automation
Tell us where your leads come from, how many contacts you market to, and which channels you use. We will tell you which plan fits and which journey to build first.
- Email domain authenticated before the first send
- WhatsApp templates and DLT SMS set up in advance
- Lead scoring agreed with your sales team
- Two-way sync with Zoho CRM
Tech Geum is a Zoho Authorized Partner implementing Zoho for businesses across India and the GCC, and for Kerala's fourteen districts from our base in Malappuram.