Connecting Google Workspace to other business systems
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Google Workspace Integrations

Google Workspace connects to most business software by one of four routes. Each of them hands something a key to your data, and the key does not expire on its own.

Most pages on this subject are a list of logos. The useful version is shorter and less comfortable: know what is already connected, know what each connection is allowed to reach, and know who is responsible for it the day it stops working.

How things connect

Four routes in, and what each one is granted

They differ less in what they can do than in how much they are handed to do it. Reading the right-hand column first is a better habit than reading the feature list.

Marketplace applications

An app installed from the Google Workspace Marketplace, either by an individual for themselves or by an administrator across the domain. The easiest route in, and the one that most often happens without anybody deciding it should.

What it is granted

Whatever OAuth scopes the app asked for

Sign in with Google

Google acts as the identity provider for another product, so people reach it without a separate password. This is the connection we recommend most readily, because it is the one that usually asks for the least.

What it is granted

Identity only, if the app asks for nothing more

Direct API access

Something built against the Gmail, Drive, Sheets, Calendar or Admin APIs — your own software, a developer's, or a vendor's connector. The most capable route and the one that needs the most deliberate governance.

What it is granted

Exactly the scopes it was granted, indefinitely

Glue in the middle

Apps Script, or a third-party automation platform sitting between Workspace and the other system. Fast to build and genuinely useful, but it introduces a third vendor into a two-party relationship, which is worth noticing before rather than after.

What it is granted

Scopes on both sides, held by the middleman

Governance

Every connection is an access grant

An integration is not a feature you switch on. It is a standing permission for somebody else's software to read, and often to write, inside your organisation. Google gives administrators proper control over this. The control is not obscure and it is not expensive — it is simply a screen almost nobody opens.

The control exists, and it is one screen

In the admin console, under Security, then Access and data control, then API controls. That is where you decide what third-party applications are allowed to do with your organisation's data. Most businesses we look at have never opened it.

Three levels, and they mean different things

Google's documentation defines Trusted as overriding a service restriction, Limited as access only to unrestricted Google services, and Blocked as no access to any Google service. Trusted is not a compliment you pay to a vendor you like — it is a genuine widening of what they can reach.

You choose what happens to everything else

For applications you have not configured, Google lets you block all third-party API access, allow sign-in access only, or allow general access, with the options varying by edition. Sign-in only is a defensible default for a lot of businesses and almost nobody sets it deliberately.

The audit nobody has run

Whatever your policy is now, something is already connected. Staff connect things to solve a real problem and never mention it, and the grant does not expire when their enthusiasm does. The first useful piece of work here is not building an integration — it is listing what is already reaching your data.

Menu paths and access levels above are from Google's own administrator documentation, checked September 2026. Google moves settings between menus from time to time, so if you cannot find it where this says, that is the likely reason rather than an edition limit. The wider posture this sits inside is on the security page.

In practice

What businesses here actually connect

Not the impressive ones. These five account for most of what we are asked for, and in several cases the honest first answer is to check whether the other vendor already offers it before anybody builds anything.

Accounting and GST software

Invoices out of a system and into Drive, or statements out of mail and into accounts. Usually the highest-value connection in a small business and the one most often done by re-typing.

A CRM or a storefront

Leads arriving from a website form, orders landing somewhere a person will actually see them. Worth checking whether your CRM already offers this natively before anybody builds it.

HR and payroll

Joiners and leavers are the case that matters. An integration that creates accounts is convenient; one that reliably closes them is worth considerably more.

Messaging and notifications

Getting something out of email and onto a phone at the moment it matters. Genuinely useful, and the easiest place to build something that sends far too much.

E-signature and document workflow

Documents generated from a template, sent for signature, filed back into a Shared Drive. Often a Marketplace app rather than a build.

Reviewing connected applications in Google Workspace
Before you build

Three questions worth asking first

None of these are technical, and all three predict whether an integration is still working in two years better than any architecture decision does.

1

Whose roadmap is this sitting on?

Your automation breaks when somebody leaves. An integration breaks when the other vendor changes their system, on their schedule, without asking you. That is not a reason to avoid integrating — it is a reason to know which connections you are exposed on.

2

What happens the day it stops?

Does somebody find out immediately, or does the data quietly stop flowing until a customer asks? An integration with no failure alert is a process that will fail silently, and it will do it at the worst time rather than a convenient one.

3

Who do you call at four o'clock?

When data is not arriving, the two vendors will each suggest it is the other one. Establish before you build who is responsible for the connection itself — and if the answer is nobody, that is the finding.

Google Workspace integrations — common questions

What can Google Workspace connect to?

In practice, most business software, by one of four routes: an app installed from the Google Workspace Marketplace, Google acting as the sign-in provider for another product, something built directly against the Gmail, Drive, Sheets, Calendar or Admin APIs, or a piece of glue in the middle such as Apps Script or a third-party automation platform. The interesting question is rarely whether a connection is possible. It is what that connection is allowed to reach, and who is responsible for it when it stops working.

Can we control which third-party apps our staff connect?

Yes, and it is one screen in the admin console — Security, then Access and data control, then API controls. Google's documentation defines three access levels for an application: Trusted, which overrides a service restriction; Limited, which can reach only unrestricted Google services; and Blocked, which can reach nothing. For applications you have not configured, you can block third-party API access altogether, allow sign-in access only, or allow general access, with the available options depending on your edition. Google has also made it possible to configure an application against selected API scopes rather than all-or-nothing. Checked against Google's own administrator documentation in September 2026.

How do we find out what is already connected?

Through the same API controls section, which lists the applications that have been granted access to your organisation's data. This is worth doing before any new integration work, and it is the single most useful hour we spend with a new client. What turns up is rarely malicious — it is a tool somebody trialled in 2022 to solve a real problem, granted access to their mail, and then stopped using. The access did not stop when the enthusiasm did, and nobody ever had a reason to look.

Is signing in with Google an integration?

It is, and it is usually the best-behaved one. If a product only uses Google to establish who you are, it is not being handed your mail or your files — it is being told your identity. That makes it both the lowest-risk connection and a genuine security improvement, because it removes another password and it means suspending the Google account closes that door too. Worth checking what the application actually requests, though: some ask for identity and then rather more besides, and the consent screen is where that becomes visible.

Should we use Apps Script or a platform like Zapier?

It depends on who will look after it. A platform costs a subscription but is visible, configurable by a non-developer and does not depend on one person's knowledge. Apps Script costs nothing in licence terms but is software, and it needs an owner, a place to live that is not somebody's personal Drive, and a failure alert. For a connection that a business genuinely depends on, the subscription is often the cheaper of the two once you count the second year.

We use Zoho. Is that a different conversation?

Partly, because Zoho documents its Google connections properly rather than leaving you to build them — single sign-on with Google as the identity provider, Gmail inside Zoho CRM, and calendar, contact, task and Drive sync. That is a supported arrangement rather than a workaround, and we have set it out separately on the Zoho and Google Workspace page, including the one decision to make before you run both.

How is integration work priced?

Against a written specification, never against a conversation, because the cost of an integration is dominated by cases nobody mentioned in the first meeting — what happens to duplicates, what happens when the other system is down, what happens to a record that was edited on both sides. We quote the access review as a separate short piece of work, and it is worth doing on its own even if you build nothing.

Start with what is already connected

Before building anything, it is worth an hour to list what already reaches your data and decide whether it still should. Tell us what you run and what you were hoping to connect, and we will do that part first.

  • A list of what currently has access, and what each one can reach

  • A default for unconfigured apps, chosen rather than inherited

  • A written specification before any integration is quoted

  • A named owner and a failure alert for anything that runs unattended

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